Will Lucas: The Visionary Behind Creation & Black Tech Green Money’s Impact on Black Entrepreneurship

Discover how Will Lucas is revolutionizing Black entrepreneurship through Creadio, AfroTech, and Black Tech Green Money. Learn his impact on tech and wealth-building."

"Black Tech Green Money isn't just a podcast — it's a movement. It's about breaking down barriers and giving Black entrepreneurs the tools they need to build lasting wealth and impact."

Will Lucas is an inspirational innovator and a tireless advocate for Black entrepreneurship in tech, marketing, and content innovation. He builds on a career as a serial entrepreneur, content creator, and brand strategist that brings together the confluence of creativity, tech, and community impact.

Lucas is the founder and CEO of Creadio , an innovative marketing and production agency that helps brands tell their stories through audio, video, and digital experience. Lucas' influence beyond Creadio as the Brand Manager for AfroTech and Black Tech Green Money, responsible for executing strategies to support Black professionals in tech and business.

His 2023 podcast Black Tech Green Money was nationally recognized for an NAACP Award nomination, a proud testament to Lucas' commitment to initiating conversations surrounding wealth-building and innovation in the Black community.

Will Lucas’ Journey: From Humble Beginnings to a Tech Innovator

With such an inspiring story, Lucas proves how imagination, drive, and intention can come together to bring about real transformation. His entrepreneurial journey began before he became a household name in the tech and marketing sectors. 

As a child, Lucas was naturally inclined to technology and media. He was consuming content and analyzing how it was created and distributed. This gave him the urge to build something passionate that makes his creativity and tech empower others.

He created a marketing and production company called Creadio, which aims to engage brands with incredible radio, podcast, and digital content.

Not content with creating ads, these clients engaged in real storytelling with their audience. Lucas saw the power of the media in telling stories and wanted businesses to have a voice in that communication.

Lucas’ early efforts paid off, attracting clients and establishing Creadio as a leading hub for creative and strategic marketing.

The Birth of Creadio: More Than Just Marketing

Founded by Will Lucas, Creadio is not your typical marketing agency but What makes it special?

Multimedia production: It specializes in audio, video, and digital content.

Brand storytelling: Creadio encourages brands to tell authentic and impactful stories that resonate with their audiences.

Tech integration: It also allows for data-driven campaign strategies, digital tools, and enhancements for our clients.

Lucas fuses  tech innovation and creative storytelling, which is why Creadio stands above the rest in this crowded market for marketing. From producing the highest-quality podcasts to designing digital ad campaigns and producing video content, Creadio enables brands to build emotional bonds with their audiences.

Lucas has frequently shared that Creadio's mission is more than just marketing; it empowers him. In working to empower voices that have otherwise been left out in the marketplace, he contributes to building real relationships between brands selling products and the audience who want to buy them.

Will Lucas' Impact on AfroTech and Black Tech Green Money

In addition to leading Creation, Will Lucas holds a key role in two of the most recognized platforms for Black professionals in tech:

Afro Tech — A premier conference and digital media brand keeping Black innovation focused on technology, startups, and business.

black Tech Green Money  — The podcast and platform exploring the intersection of Black culture, tech, and wealth-building.

As the Brand Manager for AfroTech, Lucas stands at the front lines of the movement that intends to amplify Black excellence in technology. His areas of focus include:

• Develop strategies to enhance AfroTech's brand presence and impact.
• Develop partnerships with tech companies, startups, and entrepreneurs.
• Producing cutting-edge content that showcases Black leaders' contributions in tech.

AfroTech has become a powerhouse, not just a conference but a community, and Lucas' strategic leadership has played a key role in its expansion.

Black Tech Green Money: The Award-Nominated Podcast

In 2023, the podcast Black Tech Green Money, hosted by Lucas, was honored by the NAACP with a nomination for the award, which is a testament to the growing influence of the podcast.

It is a unique podcast that:

• Focus on Building Wealth: Discussing how Black professionals can use tech careers and entrepreneurship to create generational wealth.
• Honest Conversations: Featuring interviews with leading Black entrepreneurs, investors, and innovators.
• Actionable Insight: Gaining practical knowledge on breaking into tech, fundraising, and business growth.

Lucas uses the platform of the show not only to discuss issues but to empower. He is crystal clear in his focus on educating Black entrepreneurs and tech professionals with tools for success.

In an interview, Lucas said: "Black Tech Green Money isn't just a podcast — it's a movement. It's about breaking down barriers and giving Black entrepreneurs the tools they need to build lasting wealth and impact." 

Awards and Recognitions: Will Lucas' Growing Influence

Will Lucas' work has not gone unnoticed. His dedication to innovation, entrepreneurship, and community impact has earned him national recognition.

NAACP Award Nomination (2023)

In 2023, Black Tech Green Money was nominated for an NAACP Award which was a major milestone highlighting the podcast's role in fostering meaningful conversations about tech and wealth-building in the Black community.

The NAACP Image Awards celebrate outstanding achievements by people of color in media, and Lucas' nomination places him among some of the most impactful voices in entertainment and business.

Reflecting on the nomination, Lucas said:

"This nomination isn't just for me — it's for every Black entrepreneur, creator, and innovator out there. It's a reminder that our stories matter, our ideas matter, and our success matters."

Lucas' work does not go unnoticed at all. He has dedicated much to innovation, entrepreneurship, and community impact and has been recognized nationally. 

Empowering the Next Generation

Lucas is looking at bigger things ahead, with Creadio on the rise, AfroTech on the growth path, and Black Tech Green Money gaining national attention.

1. Scaling up Creadio operation

Lucas plans to increase impact as follows:

• Develop co-branded marketing campaigns with emerging tech partners and corporate partners.
• Invest in emerging technologies such as AI and virtual reality to improve brand storytelling.
• Develop educational opportunities to train the next generation of Black creatives and marketers.

2. Growing AfroTech further

AfroTech is not just an annual assembly of conferences; it's a year-long ecosystem to connect, learn, and nurture with one's peers in innovation in tech and business for change and difference.

Lucas' strategy for AfroTech's expansion rests on the following three major pillars:

• Community Building: Creating in-person and virtual spaces for Black tech professionals to network, resource, and collaborate on projects.
• Strategic Partnerships: Building relationships with the big tech companies and startups committed to fostering diversity, ensuring these companies do beyond performative actions by investing money in real change.
• Content Innovation: Producing digital content, ranging from webinars and panel discussions to thought-leadership articles and podcasts, AfroTech still has the prominent voice long after the annual conference.

AfroTech under Lucas has transformed from an event into a movement that empowers Black entrepreneurs and tech talents to claim their place in the industry.

3. Empowering Black entrepreneurs through Black Tech Green Money

Lucas' work through Black Tech Green Money is much beyond the realm of a conventional podcast. This becomes an incredibly educational and empowering platform wherein the listeners take some nuggets of advice at the end of each episode, as every listener leaves the installation with something they can immediately practice in real life.

The podcast's NAACP Award nomination in 2023 solidified its impact, proving that Black Tech Green Money isn't just an audio show, it's a platform driving real change.

What's Next for Will Lucas?

With an eye on the future, Will Lucas' plans stretch well beyond his current endeavors. The next chapter for Lucas pertains to scaling his impact and ensuring that more Black entrepreneurs, creatives, and tech leaders have the necessary tools to prosper.

Among the main focus points for Lucas are the following:

The launch of an Innovation Hub --- a space where Black founders can work together, be mentored, and access state-of-the-art technology to enhance entrepreneurship building.

Getting AfroTech to Go Global: Lucas intends to take AfroTech from the US to build international networks for Black tech innovators.

Creating an Educational Platform to develop online courses and masterclasses under the Black Tech Green Money brand to guide aspiring entrepreneurs step-by-step.

Venture Capital Initiatives explore the means of launching a VC fund to invest in Black-led startups, thus ensuring additional financial backing and strategic mentorship for its founders.

Will Lucas' Legacy in Tech, Business, and Culture

Will Lucas is, above and beyond, an entrepreneur; he is a visionary, a leader, and a genuine crusader for Black excellence in tech and business.

Lucas has also devoted his life to merging the art, technology, and community impact concepts from founding Creadio to his current role leading the brand strategy of AfroTech and Black Tech Green Money.

His 2023 NAACP Award nomination is a personal achievement and a symbol of his commitment to uplifting Black entrepreneurs and innovators.

As Lucas is fond of saying:

"Success is not just about what you build; it's about who you uplift along the way."

With his audacious vision and tenacious heart, Lucas is shaping the future of tech and business and inspiring the next generation to dream bigger and reach higher.

Follow Will Lucas’ journey, listen to Black Tech Green Money, and explore AfroTech for more insights on Black entrepreneurship in tech.